The challenges of online content delivery grow relentlessly as the size of worldwide customer base increases, file sizes multiply, and spikes in demand surpass the “normal” daily average. The ability to address these obstacles, and reliably serve these high demand peaks is not an easy task, especially when customer satisfaction is paramount.
Your options include an “in-house” solution, or team up with a trusted partner to help. An in-house solution must handle the key challenges of using the Internet as the download delivery platform (including latency, congestion, and other bottlenecks), which could lead to poor download experiences risking your brand’s reputation. Alternatively, even with a successful in-house solution, costs of maintenance are high and significant excess of capacity is endured during non-peak periods (if properly overbuilt to prepare for the peak periods).